Advertising public relation Essay Example | Topics and Well Written Essays - 2000 words

Advertising public relation - Essay Example It is needless to say that the modern business world is extremely competitive. Therefore the companies look to find the x-factors to stand apart from the rest of the crowd so that the company becomes more interesting and appealing for the media and the public. A favorable reputation can help the company. On the other hand negative publicity can also have negative impact and damage the reputation of the company badly. In simple ways PR can be defined as a way to build up long term relationship with the public or customers. Although PR is an element of promotional mix and there are certain differences between PR and other elements, it is important to understand that positive can only be achieved by using each of the elements of the promotional mix effectively. The study looks to focus on the application of PR to aid the performance of a newly launched product in the market. The product selected is a ready-to-drink green tea. The concerns over the contents of the soft drinks have increa sed as people are becoming more health conscious. Also recent controversies related to the hygienic factors and product has not helped the reputation of the soft drinks. Although the product to be discussed cannot be exactly categorized as hardcore soft drinks, still the product is likely to serve purpose as the soft drinks. The study includes market situation analysis, probable PR strategy, different modes of communication to be used and also a way to successfully evaluate the PR strategy. (Chattopadhyay, 2009. P.370). Fun fruit Pvt. Ltd. is a six years old company. The company produces soft drinks made from fruits such as mango and pineapple. The company looks to achieve concentric product diversification through packaging and pricing strategy. Here it is to be mentioned that the company operates in UK market only. However, the company has launched ready-to-drink green tea called ‘Fizz’. The company looks to brings