Medlife Insurance LTD Case Study :: Business and Management Studies

We have chosen a company called Medlife Insurance LTD. This company deals with financial services, within that with life insurance. Marketing Financial Services Presentation Introduction: We have chosen a company called Medlife Insurance LTD. This company deals with financial services, within that with life insurance. It is part of a â€Å"network† of companies that sell life insurance and to be able to give a whole picture of the company’s activities we will introduce some of it’s partner companies as well. We will also give a brief description of the different kinds of services they provide to customers, such as life insurance for a whole family, life insurance for a single person or life insurance for the company employees. Situation Analysis: Grazer Wechselseitige and other international investors founded Medlife in the year 1994. Medlife started its business activities in 1995. It is set up as a Cypriot offshore company and offers life insurance products on US dollar basis. Medlife is an insurance company full of traditions and experience. Because of its traditions, seriousness and experience, it provides reliability of all activities in life insurance and capital investments of Medlife. All sales are performed through the network of SI-Save Invest Ltd, (one of the biggest independent and international insurance broker companies in the world that offers and sells financial services, specializes in capital forming life insurance and disability insurance offered by its insurance partners), covering the former CIS and Baltic countries. Insurance and investment programmes have been developed that help encompassing the risks of everyday life and at the same time allow the customer to achieve a profitable return of the money invested. Contracts concluded between Medlife and its clients are subject to Austrian law which extensively protects the rights of Medlife’s clients. Due to the very strict rules and regulations of the Insurance Contract Act and the Consumer Protection Act. Grazer Wechselseitige Group in Austria, a well-known insurance company, provides fundamental insurance services like technical administration, funds investment, and reinsurance since 1828. These services are delivered following the same principles of security and profitability that do apply for Grazer Wechselseitige itself. Grazer Wechselseitige Versicherung AG is 100% financed on own capital and therefore does not require any investor’s ratings. Some examples of the financial services that Medlife is selling: Economic Insurance Plan Economic Insurance Plan is the ideal package for those who seek comprehensive insurance coverage combined with an opportunity to invest capital in a profitable way. G5S -Endowment Insurance with graduated death benefits and surplus participation. The benefit to be paid in the case of death becomes payable if the insured person dies before the end of the insurance term. The sum to